HDIL Couture Week 2008 

LABEL MANISH MALHOTRA is the country's first dedicated diffusion label.

Currently retailing across Bombay, Delhi, Bangalore, Chennai, Hyderabad, Dubai, Canada, London and Singapore, the label's uniqueness lies in every piece's adaptability to occasions and its unique pricing strategy.

In true Manish style the clothes are in bright colours - sequins and tassels on sheer, free flowing silhouettes, boho chic kurtis and kaftans, textured skirts with sparkle, and embroidered shirts for men with unusual embellishments.

The label plays strongly on colour and texture, with soft fabrics draping the body. And with prices starting at Rs 2800, now everyone can own a MANISH MALHOTRA.

The best bit is the flexibility of the garments - they can be worn at formal as well as informal occasions. The label strikes the perfect balance between prêt and haute couture, which, combined with his ability to trend forecast, is the main reasons for its success.

Manish Malhotra has showcased his exclusive collections at various fashion shows in different parts of the world including London, New York, Bangkok, Chicago, Dubai and Hong Kong.

Over 18 years ago Manish Malhotra started designing costumes for films - receiving over 30 awards and accolades. Today, after being the only designer to manage the delicate balance between costume designing and mainstream design, Manish's retail label looks set to revolutionise the fashion market with its strong focus on wear ability and glam-quotient.

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